The AA is claimed to be the largest breakdown cover organisation in the UK, based on the amount of call outs and employees it uses to get you on your way. With over 100 years of supporting the mototist The AA has a long and distinguished history.  Now it sell its breakdown cover services like others, using the TV to maximise its customer base in this competitive world. Here is an example of a typical AA Breakdown Cover advert, with patrolem singing their hearts out.

Not sure how successful this campaign was as most stranded motorists would be more concerned about the ability to fix cars at the roadside that their vocal range. But marketing is marketing and you never know.